23 Is Where Brand Meets Architecture

We are a design studio at the intersection of brand, architecture, and human experience. We collaborate with architects, developers, and design leaders to bring identity to life in the built environment — through environmental graphics, wayfinding, and visual storytelling.

Grounded in research, our work explores how people experience spaces and translates insights into thoughtful, lasting design systems. By bridging brand strategy and spatial design, we create environments that communicate purpose, guide intuitively, and leave a lasting impression across corporate campuses and cultural institutions, to healthcare and hospitality spaces.

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Let's collaborate - see below for our areas of expertise

  Brand Integration & Visual Identity

  Environmental Graphics & Placemaking

  Wayfinding Strategy & Systems Design

  Donor Wall Design & Recognition Programs

  Spatial Storytelling

  Design Professional Advisory

  Research & Design Foresight

  Experiential Advisory

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